Adsense Channels
allows us to understand:
- What amount of revenue that each of our websites are generating
- What amount of revenue particular pages or sections within one website are generating
You can setup
channels inside your Adsense account which will enable you to track where your
Adsense clicks are coming from.
There are two
types of channels:
1. URL
Channels
URL channels
allow you track the Adsense performance under a specific URL. The URL could of
an entire domain or subdomain or directory or even a specific page. The beauty
of this is not you don't need to do any thing on the website side. Google
automatically reports the Adsense performance with the URL. This is usful when
you want to assess the overall performance of all pages under specific sections
of your site.
For understanding
this consider the following example provided by Google:
example.com track all pages across all subdomains
sports.example.com track only pages across the 'sports' subdomain
sports.example.com/widgets track all pages below a specific directory
sports.example.com/index.html track a specific page
2. Custom
Channels
Custom Channels
allows you to track the performance of a particular ad or group of Ads that you
have generated, by placing a channel id all those Ads that you want to group
and track.
With these
channels the id for the particular channel you create is included in the actual
Adsense ad code that you generate. Every ad that you include this code in, will
report its performance under that particular channel even if they are different
format sizes or appear on different pages or different websites.
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