In additions to
the regular Adsense units, Google also provides navigational units called
"Adlinks". Adlinks are basically navigational units, which when
clicked shows a set of Ads related to that Adlink. When a users clicks on the
Ad thus displayed, the publisher will be paid for that click. As they take very
little space compared to regular ads they can be used in addition to regular Ad
units for making a little extra money.
Initially there
was a prejudice against using these Adlinks in place of or in addition to
regular ad units. The basic assumption goes something like this: as the Adlink
unit requires a visitor to click first on one of the four or five topics and
then on one of the ads they will be clicked on less as it requires them to do
two things. In a sense this is true but the best way to see Adlinks is not to
compare them to the traditional ad unit because basically they are not the
same.
Whereas the
regular ad is best utilized as additional content for your website, the Adlink
is best utilized as additional navigation. Most navigation links are solely the
number of words which prescribe the meaning of that navigation and this is what
Adlinks replicate.
They come in two
main formats - horizontal and square (each of which has several variations).
Therefore, they can be used effectively in a variety of places:
1. The favored
hot spot for Adlinks is the top navigational bar where the user usually looks
for site navigation options. If you include them there and match the link,
border and background color to the colors you are already using you will
generate a high CTR.
2. A 728 x 15 in
the traditional leaderboard position can work very well (just underneath your
banner and above your actual webpage).
3. A 468 x 15
above or just below your actual page title can also work well. Bear in mind
that the 468 sometimes isn't long enough to cater for the amount of words that
it generates and will result in it being squashed together. You'll have to test
it for your content.
4. You can also
use one of the square units at the bottom of your articles. Sometimes this can
work out very well as well.
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